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Nederlands>>>This section provides an overview of (scientific) publications about the Base of the Pyramid. Each title is accompanied by a short description. In this way you can see if the publication might be interesting for you to download.ArticlesThe Fortune at the bottom of the pyramidThis article is mainly responsible for the current attention for the base of the pyramid. C.K Prahalad and Stuart Hart provide their ideas about opportunities for MNCs at the base of the pyramid. Becoming trusted at the Base-of-the-PyramidA Master Thesis on strategies for the Base-of-the-Pyramid. Research question: How can western multinationals create trust with local parties in developing communities? The Next 4 Billion, market size and business strategy at the base of the pyramid.This article provides an extensive description of the BoP market, divided in several sectors. Furthermore, strategies are discussed used by various organisations who have been successful in the BoP. Downloading the article might take a while due to the size. The great leap: Driving innovation from the base of the pyramid.Soon a description of this article Hart, S.L. & Christensen, C.M. (2002). The great leap: Driving innovation from the base of the pyramid. MIT Sloan Management Review, 44(1), 51-56. Developing native capability: What multinational corporations can learn from the base of the pyramid.Soon a description of this article Hart, S.L. & London, T. (2005). Developing native capability: What multinational corporations can learn from the base of the pyramid. Stanford Social Innovation Review, 3(2), 28-33. The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate PovertySoon a description of this article Karnani, A. (2007). The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty. California Management Review, 49 (4), 90-111. New strategies in emerging marketsSoon a description of this article Arnold, David J. and John A. Quelch. 1998. New strategies in emerging markets. MIT Sloan Management Review 39(3): 7 – 20. Dynamic transformations for Base-of-the-Pyramid market clustersSoon a description of this article Arnould, Eric J. and Jakki J. Mohr. 2005. Dynamic transformations for Base-of-the-Pyramid market clusters. Journal of the Academy of Marketing Science 33(3): 254 – 274. The boundaries of business: the developing-country differenceSoon a description of this article Austin, James E. 1991. The boundaries of business: the developing-country difference. Harvard Business Review July/August: 134-137 Sustainable Enterprise in Clusters of Innovation: new directions in corporate sustainability research and practiceSoon a description of this article Boons, F. & Roome, N.J. (2005). Sustainable Enterprise in Clusters of Innovation: new directions in corporate sustainability research and practice. In S. Sharma & A. Aragón-Correa (eds.) Corporate Environmental Strategy and Competitive Advantage (pp.259-285). Cheltenham: Edward Elgar. Cocreating business’ new social compact 1Soon a description of this article Brugmann, Jeb and C.K. Prahalad. 2007. Cocreating business’ new social compact. Harvard Business Review Feb: 80 – 90. Cocreating business’ new social compact 2Soon a description of this article Brugmann, Jeb and C.K. Prahalad. 2007. Cocreating business’ new social compact. Harvard Business Review Jun: 135. Beyond Greening: Strategies for a Sustainable WorldSoon a description of this article Hart, S.L. (1997), Beyond Greening: Strategies for a Sustainable World. Harvard Business Review, January–February.www.hbsp.harvard.edu/hbr/index.html Creating sustainable valueSoon a description of this article Hart S.L. & Milstein M.B. (2003). Creating sustainable value. Academy of Management Executive, 17(2), 56-69. Partner selection in emerging and developed market contexts: resource-based and organizational learning perspectivesSoon a description of this article Hitt, Michael A., M. Tina Dacin, Edward Levitas, Jean-Luc Arregle and Anca Borza. 2000. Partner selection in emerging and developed market contexts: resource-based and organizational learning perspectives. Academy of Management Journal: 449 – 467 When giants discover the disadvantagedSoon a description of this article Kanter, Rosabeth Moss. 2007. When giants discover the disadvantaged. In Rangan et al. (Eds). Business solutions for the global poor: creating social and economic value. San Francisco, CAç John Wiley & Sons, Inc.:223 - 237 Misfortune at the Bottom of the PyramidSoon a description of this article Karnani, Aneel. 2006. Misfortune at the Bottom of the Pyramid. Greener Management International 51: 99 – 110. Reinventing strategies for emerging markets: Beyond the transnational modelSoon a description of this article London, T. & Hart, S.L. (2004). Reinventing strategies for emerging markets: Beyond the transnational model. Journal of International Business Studies, 35, 350-370. Serving the world's poor, profitablySoon a description of this article The End of Corporate ImperialismSoon a description of this article Prahalad, C.K., & Lieberthal, K. (1998). The End of Corporate Imperialism. Harvard Business Review, July–August; www.hbsp.harvard.edu/hbr/index.html Profitable business models and market creation in the context of deep poverty: a strategic viewSoon a description of this article Seelos, Christian and Johanna Mair. 2007. Profitable business models and market creation in the context of deep poverty: a strategic view. Academy of Management Perspectives 21(4): 49 – 63. Promises and perils at the Bottom of the Pyramid. Book review of C.K. PrahaladSoon a description of this article Walsh, James P., Jeremy C. Kress, Kurt W. Beyerchen. Promises and perils at the Bottom of the Pyramid. Book review of C.K. Prahalad. 2004. The fortune at the bottom of the pyramid: eradicating poverty through profits. Upper Saddle River, NJ: Wharton School Publishing. Creating sustainable local enterprise networksSoon a description of this article Wheeler, David, Kevin McKague, Jane Thomson, Rachel Davies, Jacqueline Medalye and Marina Prada. 2005. Creating sustainable local enterprise networks. MIT Sloan Management Review 47(1): 33 – 40. Designing for the base of the pyramidSoon a description of this article Whitney, P. and A. Kelkar. 2004. Designing for the base of the pyramid. Design Management Review 15(4): 41 – 47. A field guide - Doing business with the poor: Learning journeys of leading companies on the road to sustainable livelihoods businessSoon a description of this article World Business Council for Sustainable Development. 2004. A field guide - Doing business with the poor: Learning journeys of leading companies on the road to sustainable livelihoods business. Sustainable Livelihoods Publications. Business for development: business solutions in support of the Millennium Development GoalsSoon a description of this article World Business Council for Sustainable Development. 2005. Business for development: business solutions in support of the Millennium Development Goals. Sustainable Livelihoods Publications. Finding capital for sustainable livelihoods businessesSoon a description of this article World Business Council for Sustainable Development. 2004. Finding capital for sustainable livelihoods businesses. Sustainable Livelihoods Publications. A business guide to development actors: introducing company managers to the development communitySoon a description of this article World Business Council for Sustainable Development & International Business Leaders Forum. 2004. A business guide to development actors: introducing company managers to the development community. Sustainable Livelihoods Publications. Protocol for companiesThe Base of the Pyramid Protocol: Toward Next Generation BoP StrategyThis protocol provides a practical guideline for organisations starting a venture at the base of the pyramid. |