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Nederlands>>>This section provides an overview of books about the Base of the Pyramid. Each title is accompanied by a short description. In this way you can see if the book might be interesting for you to buy.BooksThe fortune at the bottom of the pyramidPrahalad describes how “a whole new world of opportunity will open up once we stop thinking about the poor as victims or as a burden and start recognizing them as resilient an creative entrepreneurs and value-conscious consumers” (p.1). Futhermore you can read about many interesting cases. Prahalad, C.K. (2004). The fortune at the bottom of the pyramid. USA: Wharton School Publishing. Capitalism at the Crossroads. Aligning Business, Earth, and HumanityStuart Hart provides a clear explanation why MNCs can contribute to a better world and can increase profits at the same time. Step by step he examines aspects that MNCs should take into account once the enter this new market. Hart, S. (2007). Capitalism at the Crossroads. Aligning Business, Earth, and Humanity. (2nd Ed.), Upper Saddle River: Wharton School. The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere ElseSoon a description of this book Soto, H. de (2000), The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else. Basic Books. The white man’s burden: why the west’s efforts to aid the rest have done so much ill and so little goodbinnenkort een toelichting over de inhoud van dit boek Easterly, William. 2006. The white man’s burden: why the west’s efforts to aid the rest have done so much ill and so little good. New York, NY: The Penguin Press A corporate solution to global poverty: how multinationals can help the poor and invigorate their own legitimacySoon a description of this book Lodge, George and Craig Wilson. 2006. A corporate solution to global poverty: how multinationals can help the poor and invigorate their own legitimacy. Princeton, NJ: Princeton University Press The 86% solution: how to succeed in the biggest market opportunity of the next 50 yearsSoon a description of this book Mahajan, Vijay and Kamini Banga. 2006. The 86% solution: how to succeed in the biggest market opportunity of the next 50 years. Upper Saddle River, NJ: Wharton Business School Publishing. Business solutions for the global poor: creating social and economic valueSoon a description of this book Rangan, V. Kasturi, John A. Quelch, Gustavo Herrero and Brooke Barton (2007). Business solutions for the global poor: creating social and economic value. San Francisco, Cal.: Jossey-Bass. The end of poverty: how we can make it happen in our lifetimeSoon a description of this book Sachs, Jeffrey. 2005. The end of poverty: how we can make it happen in our lifetime. London, UK: Penguin Books. Entering & succeeding in emerging countries: marketing to the forgotten majoritySoon a description of this book Samli, Coskun A. 2004. Entering & succeeding in emerging countries: marketing to the forgotten majority. Mason, OH: Thomson, South-Western. Untapped: creating value in underserved marketsSoon a description of this book Weiser, John, Michele Kahane, Steve Rochlin and Jessica Landis. 2006. Untapped: creating value in underserved markets. San Francisco, CA: Berrett-Koehler Publishers, Inc. Make poverty business: increase profits and reduce risks by engaging with the poorSoon a description of this book Wilson, Craig and Peter Wilson. 2006. Make poverty business: increase profits and reduce risks by engaging with the poor. Sheffield, UK: Greenleaf Publishing. Banker to the poor: micro-lending and the battle against world povertySoon a description of this book Yunus, Muhammad. 2003. Banker to the poor: micro-lending and the battle against world poverty. New York, NY: PublicAffairs. Protocol for companiesThe Base of the Pyramid Protocol: Toward Next Generation BoP StrategyThis protocol provides a practical guideline for organisations starting a venture at the base of the pyramid. |