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Nederlands>>>This section provides an overview of books and (scientific) publications about the Base of the Pyramid. Each title is accompanied by a short description. In this way you can see if the publication might be interesting for you to download or buy.BooksThe fortune at the bottom of the pyramidPrahalad describes how “a whole new world of opportunity will open up once we stop thinking about the poor as victims or as a burden and start recognizing them as resilient an creative entrepreneurs and value-conscious consumers” (p.1). Futhermore you can read about many interesting cases. Prahalad, C.K. (2004). The fortune at the bottom of the pyramid. USA: Wharton School Publishing. Capitalism at the Crossroads. Aligning Business, Earth, and HumanityStuart Hart provides a clear explanation why MNCs can contribute to a better world and can increase profits at the same time. Step by step he examines aspects that MNCs should take into account once the enter this new market. Hart, S. (2007). Capitalism at the Crossroads. Aligning Business, Earth, and Humanity. (2nd Ed.), Upper Saddle River: Wharton School. The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere ElseSoon a description of this book Soto, H. de (2000), The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else. Basic Books. The white man’s burden: why the west’s efforts to aid the rest have done so much ill and so little goodbinnenkort een toelichting over de inhoud van dit boek Easterly, William. 2006. The white man’s burden: why the west’s efforts to aid the rest have done so much ill and so little good. New York, NY: The Penguin Press A corporate solution to global poverty: how multinationals can help the poor and invigorate their own legitimacySoon a description of this book Lodge, George and Craig Wilson. 2006. A corporate solution to global poverty: how multinationals can help the poor and invigorate their own legitimacy. Princeton, NJ: Princeton University Press The 86% solution: how to succeed in the biggest market opportunity of the next 50 yearsSoon a description of this book Mahajan, Vijay and Kamini Banga. 2006. The 86% solution: how to succeed in the biggest market opportunity of the next 50 years. Upper Saddle River, NJ: Wharton Business School Publishing. Business solutions for the global poor: creating social and economic valueSoon a description of this book Rangan, V. Kasturi, John A. Quelch, Gustavo Herrero and Brooke Barton (2007). Business solutions for the global poor: creating social and economic value. San Francisco, Cal.: Jossey-Bass. The end of poverty: how we can make it happen in our lifetimeSoon a description of this book Sachs, Jeffrey. 2005. The end of poverty: how we can make it happen in our lifetime. London, UK: Penguin Books. Entering & succeeding in emerging countries: marketing to the forgotten majoritySoon a description of this book Samli, Coskun A. 2004. Entering & succeeding in emerging countries: marketing to the forgotten majority. Mason, OH: Thomson, South-Western. Untapped: creating value in underserved marketsSoon a description of this book Weiser, John, Michele Kahane, Steve Rochlin and Jessica Landis. 2006. Untapped: creating value in underserved markets. San Francisco, CA: Berrett-Koehler Publishers, Inc. Make poverty business: increase profits and reduce risks by engaging with the poorSoon a description of this book Wilson, Craig and Peter Wilson. 2006. Make poverty business: increase profits and reduce risks by engaging with the poor. Sheffield, UK: Greenleaf Publishing. Banker to the poor: micro-lending and the battle against world povertySoon a description of this book Yunus, Muhammad. 2003. Banker to the poor: micro-lending and the battle against world poverty. New York, NY: PublicAffairs. Protocol for companiesThe Base of the Pyramid Protocol: Toward Next Generation BoP StrategyThis protocol provides a practical guideline for organisations starting a venture at the base of the pyramid. ArtikelenThe Fortune at the bottom of the pyramidThis article is responsible for the current attention for the base of the pyramid. C.K Prahalad and Stuart Hart provide their ideas about opportunities for MNCs at the base of the pyramid. Becoming trusted at the Base-of-the-PyramidA Master Thesis on strategies for the Base-of-the-Pyramid. Research question: How can western multinationals create trust with local parties in developing communities? The Next 4 Billion, market size and business strategy at the base of the pyramid.This article provides an extensive description of the BoP market, divided in several sectors. Furthermore, strategies are discussed used by various organisations who have been successful in the BoP. Downloading the article might take a while due to the size. The great leap: Driving innovation from the base of the pyramid.Soon a description of this article Hart, S.L. & Christensen, C.M. (2002). The great leap: Driving innovation from the base of the pyramid. MIT Sloan Management Review, 44(1), 51-56. Developing native capability: What multinational corporations can learn from the base of the pyramid.Soon a description of this article Hart, S.L. & London, T. (2005). Developing native capability: What multinational corporations can learn from the base of the pyramid. Stanford Social Innovation Review, 3(2), 28-33. The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate PovertySoon a description of this article Karnani, A. (2007). The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty. California Management Review, 49 (4), 90-111. New strategies in emerging marketsSoon a description of this article Arnold, David J. and John A. Quelch. 1998. New strategies in emerging markets. MIT Sloan Management Review 39(3): 7 – 20. Dynamic transformations for Base-of-the-Pyramid market clustersSoon a description of this article Arnould, Eric J. and Jakki J. Mohr. 2005. Dynamic transformations for Base-of-the-Pyramid market clusters. Journal of the Academy of Marketing Science 33(3): 254 – 274. The boundaries of business: the developing-country differenceSoon a description of this article Austin, James E. 1991. The boundaries of business: the developing-country difference. Harvard Business Review July/August: 134-137 Sustainable Enterprise in Clusters of Innovation: new directions in corporate sustainability research and practiceSoon a description of this article Boons, F. & Roome, N.J. (2005). Sustainable Enterprise in Clusters of Innovation: new directions in corporate sustainability research and practice. In S. Sharma & A. Aragón-Correa (eds.) Corporate Environmental Strategy and Competitive Advantage (pp.259-285). Cheltenham: Edward Elgar. Cocreating business’ new social compact 1Soon a description of this article Brugmann, Jeb and C.K. Prahalad. 2007. Cocreating business’ new social compact. Harvard Business Review Feb: 80 – 90. Cocreating business’ new social compact 2Soon a description of this article Brugmann, Jeb and C.K. Prahalad. 2007. Cocreating business’ new social compact. Harvard Business Review Jun: 135. Beyond Greening: Strategies for a Sustainable WorldSoon a description of this article Hart, S.L. (1997), Beyond Greening: Strategies for a Sustainable World. Harvard Business Review, January–February.www.hbsp.harvard.edu/hbr/index.html Creating sustainable valueSoon a description of this article Hart S.L. & Milstein M.B. (2003). Creating sustainable value. Academy of Management Executive, 17(2), 56-69. Partner selection in emerging and developed market contexts: resource-based and organizational learning perspectivesSoon a description of this article Hitt, Michael A., M. Tina Dacin, Edward Levitas, Jean-Luc Arregle and Anca Borza. 2000. Partner selection in emerging and developed market contexts: resource-based and organizational learning perspectives. Academy of Management Journal: 449 – 467 When giants discover the disadvantagedSoon a description of this article Kanter, Rosabeth Moss. 2007. When giants discover the disadvantaged. In Rangan et al. (Eds). Business solutions for the global poor: creating social and economic value. San Francisco, CAç John Wiley & Sons, Inc.:223 - 237 Misfortune at the Bottom of the PyramidSoon a description of this article Karnani, Aneel. 2006. Misfortune at the Bottom of the Pyramid. Greener Management International 51: 99 – 110. Reinventing strategies for emerging markets: Beyond the transnational modelSoon a description of this article London, T. & Hart, S.L. (2004). Reinventing strategies for emerging markets: Beyond the transnational model. Journal of International Business Studies, 35, 350-370. Serving the world's poor, profitablySoon a description of this article The End of Corporate ImperialismSoon a description of this article Prahalad, C.K., & Lieberthal, K. (1998). The End of Corporate Imperialism. Harvard Business Review, July–August; www.hbsp.harvard.edu/hbr/index.html Profitable business models and market creation in the context of deep poverty: a strategic viewSoon a description of this article Seelos, Christian and Johanna Mair. 2007. Profitable business models and market creation in the context of deep poverty: a strategic view. Academy of Management Perspectives 21(4): 49 – 63. Promises and perils at the Bottom of the Pyramid. Book review of C.K. PrahaladSoon a description of this article Walsh, James P., Jeremy C. Kress, Kurt W. Beyerchen. Promises and perils at the Bottom of the Pyramid. Book review of C.K. Prahalad. 2004. The fortune at the bottom of the pyramid: eradicating poverty through profits. Upper Saddle River, NJ: Wharton School Publishing. Creating sustainable local enterprise networksSoon a description of this article Wheeler, David, Kevin McKague, Jane Thomson, Rachel Davies, Jacqueline Medalye and Marina Prada. 2005. Creating sustainable local enterprise networks. MIT Sloan Management Review 47(1): 33 – 40. Designing for the base of the pyramidSoon a description of this article Whitney, P. and A. Kelkar. 2004. Designing for the base of the pyramid. Design Management Review 15(4): 41 – 47. A field guide - Doing business with the poor: Learning journeys of leading companies on the road to sustainable livelihoods businessSoon a description of this article World Business Council for Sustainable Development. 2004. A field guide - Doing business with the poor: Learning journeys of leading companies on the road to sustainable livelihoods business. Sustainable Livelihoods Publications. Business for development: business solutions in support of the Millennium Development GoalsSoon a description of this article World Business Council for Sustainable Development. 2005. Business for development: business solutions in support of the Millennium Development Goals. Sustainable Livelihoods Publications. Finding capital for sustainable livelihoods businessesSoon a description of this article World Business Council for Sustainable Development. 2004. Finding capital for sustainable livelihoods businesses. Sustainable Livelihoods Publications. A business guide to development actors: introducing company managers to the development communitySoon a description of this article World Business Council for Sustainable Development & International Business Leaders Forum. 2004. A business guide to development actors: introducing company managers to the development community. Sustainable Livelihoods Publications. |